Pick crises which you are fimilier with from this web site belowhttp://www.business2community.com/public-relations/disaster-averted-six-examples-of-top-pr-crisis-management-01337421. Critically review the principles of emergency planning with respect to preparedness for response and recoveryfrom natural and man-made disasters2. Analyse the key elements of potential conflict to disaster resolution arising from the various agencymanagement structures3. Evaluate the role of media in disaster responseEssay:Crisis managers benefit from understanding how crisis communication can be used to protect reputational assetsduring a crisis. Coombs?s Situational Crisis Communication Theory (SCCT) offers a framework for understanding thisdynamic. In relation to the News Corporation phone hacking scandal use the model to evaluate NewsCorporation?s communications strategy in relation to the SCCT framework and answer the following questions.1. What response strategies did News Corporation utilise?2. What was the dominant, or most frequently used, crisis communication strategy from the SCCT?3. Who was News Corporation most frequently used directed speaker?4. How did message strategies vary among speakers?5. How did message strategies vary over time?6. How did News Corporation follow the SCCT model in response strategy selection?
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