Persuasive Writing for Advertising

Persuasive Writing for AdvertisingDuring Week 4, you each came up with some interesting, engaging tweets for students interested in attending Temple University. Some of the best tweets included a call for action, promptingconversation, photo sharing and other forms of interaction. Here are a few examples:Temple University?s study abroad program offers opportunities to see the world with campuses in Tokyo, Japan and Rome. Share your travel adventures! #TU #studyabroad #seetheworldHave you heard about Temple?s Fly in 4? Click here to find out more about our plan to help you graduate on time, or it?s on us! ((link)) #TU #Flyin4 #Savecash #TuitionMeet Owl-ivia, today?s featured undergrad student (link). Can you beat her #CherryAndWhite charm? Send us your pics #CherryOn! #TU#HallandOats : just one of many Temple success stories. #Makeyourdreamscometrue #Owlpride #templemadeFor Week 5, we want to use the same methods of persuasion in our tweets and apply that to a full-on ad campaign for Temple University. You?ve tweeted about what you feel are the main drawsto Temple University, now it?s time to expand from an online platform to some of the other advertising platforms we?ve recognized throughout this short course. This final project will help bringwhat we discovered in Weeks 1 through 4 together.Week 5 Assignment:I?ll provide the platforms and the target audiences ? you provide the persuasive writing to reach these audiences. Keep in mind, your target audience will be slightly different, depending on theplatform I assign. Make sure your topics and writing are compelling to each particular audience. Remember to give real facts in your writing ? don?t make up fake stuff about Temple that?s notreally available. We want to keep this advertising project as real to life as possible.Platform 1: Social Media (Twitter, Facebook, Instagram) Audience ? Males and females age 16 to 25 (Potential new students, transfers and masters candidates)Write persuasive content for all three platforms above1) Rework and improve your 5 tweets from Week4 ( NOTICE: THE TWEETS ARE ATTACHED IN THE WORD DOCUMENT FILE ATTACHED TO THE ORDER)- each must call for interaction2) Create 5 Facebook postsEach FB post must include a photo or video (describe the photo or video you?d produce for each post)Provide the persuasive copy to accompany each video or photo3) Create 5 Instagram postsEach Instragram post must include a photo (describe the photo you?d produce for each post)Provide the persuasive copy to accompany each video or photoPlatform: 2: Traditional Media (Television, Radio, Magazine)Audience ? Males and Females age 40 ? 60 (Parents of incoming students)Write persuasive content for all three platforms aboveCreate one :30 second television commercialDescribe the video sequence / story you?ll be telling in your commercial Write persuasive copy for a :30 commercial ? use power words and be sure to hit your target audience of parentsMake sure you time yourself reading your copy aloud to ensure it is no more than thirty seconds longCreate one :15 second radio commercial Write persuasive copy for a :15 commercial ? use power words and be sure to hit your target audience of parents. Remember, this is radio, so your words are all you have to engage youraudience.Create one half page ad for a newspaper or magazine geared toward 40-60 year olds Describe the photo / graphics you?ll be using in your print adWrite persuasive copy for the ad, again being sure you?re hitting your target audience. Look at other magazine and newspaper ads ? less text is better. Hashtags and QR codes may not be thebest idea for the majority of your readers.:

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