Marketing Group Assignment ? Virgin Australia 1. INTERNAL ANALYSIS (1000 words) ? The product line (domestic flights) overview ? The controllable elements inside the firm that influence how well the firm operates: ? Technologies ? Physical facilities ? Level of financial stability ? Ability to differentiate or be better than others ? People ? Organization structure & culture ? Processes 6. MARKET SEGMENTATION Use four bases of segmentation (geographic, demographic, Psychographic and Behavioural) to build a segmentation profile of all segments that might be targeted. (1000 words) :
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