Business Strategy Report ? Apple iPhone 6/6+ Case studyQuestions1.Identify the organisations strategic position? 2.How do the key external drivers of change affect the organisation? 3.How does the organisation add value to its strategic position? 4.From the analysis carried out, comment on the sustainability of Apples position? (this is the conclusion of the previous analysis)Hand In DateA Wordprocessed report of 3,000 words (+/- 10% inclusive of appendices) is to be submitted via the module Turnitin link by:Monday 25th May 2015News & Web Links The links below provide some starting points but students are expected to add their own detailed research to develop the analysis: http://investor.apple.com/financials.cfm http://www.bbc.co.uk/news/business-31012410 http://www.bbc.co.uk/news/business-31014650 http://www.theguardian.com/business/2015/feb/02/apple-cash-mountain-growsFurther information can be found in industry reports and company profiles in:Mintel Reports; Keynote Reports; Datamoniter Company ProfilesMarking Criteria (The marks for each criterion are to illustrate where the main effort should be spent and are not meant to be a strict marking scheme)Presentation10% Analysis60% Structure10% Use of supporting evidence10% (news & academic references) Style of writing10% Please remember that an assignment is not meant to DESCRIBE what you have found. Analysis means commenting on your findings and EXPLAINING what the evidence suggests about the companies.General Guidance to studentsStructure?The introduction should be brief. It is not meant to provide a history of Apple ?Use the first three questions in the assignment brief to structure the report findings ?The Conclusion needs to draw the analysis to a close and comment on the sustainability of Appless strategic position. Remember you do not introduce new findings into the Conclusion ?No Appendices are to be included. All diagrams and tables need to be included in the main body of the report ?References should clearly list all the material that has been referred to in the report and set out as follows:Models/Content?Remember to use the models in a dynamic way i.e. place relevant examples onto the models. Do not simply copy and paste generic examples from the lecture slides ?Words in the models are not included in the word limit. HOWEVER, the models lose their value if they are full of text. They should aid understanding not confuse the reader because too much has been stuffed into them. There should be a maximum of 300 words in each diagram or table. ?Models should be included in the main body of the report. ?You may well refer to points made in earlier parts of the report to show the connections in the analysis. However, do not try to force connections e.g. all points in the PEST and 5 Forces models do not need to be directly linked, they are looking at separate things, though examples in the PEST will inform drivers in the 5 forces, ?You will struggle to stay within the word limit so focus on the KEY DRIVERS in your analysis ?You will not be able to use all of the examples if you have done the level of reading required so cherry pick those that best illustrate the key drivers ?Facts and figures need to be supported with sources clearly referenced.:
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