Business Strategy for Mark and spencer companymeans: ? Examining and evaluating the macro environment, stating specific examples of how these factors influence/impact upon the business operations of your chosen organisation. ? State the capabilities (resources and competences) of the organisation. ? Examining and evaluating the strengths and weaknesses of the organisation. ? Examining and evaluating the opportunities and threats within the market place (this links directly to the macro environmental factors). ? Examining and evaluating the industry through Porter?s Five Forces model.Introduction: An introduction that places the organisation within context ? its financial status, operations (what it does), its proposed strategy and their key competitors. ? An analysis of the sector/industry through Porter?s Five Forces model. ? An analysis of the organisation?s internal business environment ? Capabilities, Strength and Weaknesses. ? An analysis of the organisation?s external business environment ? macro factors (Pestel framework). ? A critical evaluation of the chosen company?s strategic position, based on an assessment of the organisation?s internal and external business environment using the appropriate frameworks ? SWOT/TOWS. ? Conclusions ? [What conclusions do you draw from undertaking the various examination of the above topics/issues?] ? References: These must be in the CULC Harvard Format. Additionally there must be appropriate in-text citations. [NOTE: You must seek out reliable and validated sources of information for your assignments ? Please refer to comments elsewhere in this document and other guides on the M002 Moodle pages.Introduction: A brief introduction to the company?s operations ? in other words ?setting the scene?. This to include an overview of the organisation?s operations, their proposed strategy, its financial situation, general state of the sector/industry (for example, is it in growth or decline) and its key competitors. It is expected that M002 Assessment 9 M002/JG/Jan2015 elsewhere in the report you will apply the models/concepts and frameworks to the organisation. This approach should underpin your knowledge and understanding of the organisation and the environment in which it operates. ? Analysis and critical evaluation of the organisation?s environmental audit: This is the material from your Formative assignment. However, you need to have taken into account the feedback provided and, where necessary, enhanced your work. ? Analysis of the organisation?s strategic direction: This needs to be undertaken with a clear identification of the methods by which the organisation?s strategies have been pursued. You must use two of the following frameworks: Ansoff, BCG and/or GE/McKinsey. ? Critical evaluation of the organisation?s strategy: This is in terms of its suitability, acceptability, feasibility and sustainability (SAFS Framework). ? Conclusions: What conclusions have you drawn from analysing this organisation? ? Recommendation: These are what you have derived from examining the organisation. These should link back to the material that you have critical reviewed within the previous sections. You will need to provide evidence in support of your recommendations. ? References: These must be in the CULC Harvard Format. There must be appropriate in-text citations. [NOTE: You must seek out reliable and validated sources of information for your assignments ? Please refer to comments elsewhere in this document and other guides on the M002 Moodle pages.] The references (both in-text and within the reference list) are not included within the overall word count. ? Appendix: If required and no more than four pages. If there are more than the stipulated four pages those additional pages will not be read. Your response to the brief must show evidence of your ability to research independently both relevant data, using appropriate sources and databases, as well as relevant academic literature, to support your arguments. Conducting and applying research is crucial to this module. Additionally there is a mark awarded for the level of research demonstrated (See Rubric). You will be expected to read and apply information (as an absolute minimum) from the core text, the company?s most recent Annual Report & Accounts, two M002 Assessment 10 M002/JG/Jan2015 news items (from reliable sources) and four journal articles.:
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